LG OLED B4 4K Smart TV Dolby Vision + AI Magic Remote 2024 - 55 Inch

LG OLED B4 4K Smart TV Dolby Vision + AI Magic Remote 2024 - 55 Inch

• 120Hz Native
• Intelligent α8 processor with AI Super Upscaling
• Dolby Vision / HDR10 / HLG
• Clearer sound and picture with refinements by the alpha 8 AI Processor 4K.
• Infinite Contrast for crisp visuals with dark blacks and bright whites.
• 4 years of upgrades guaranteed over 5 years with webOS Re:New Program.
• Dolby Atmos for immersive sound and incredibly lifelike graphics of Dolby Vision.
• Smooth and stutter-free gaming with VRR, G-sync, and Freesync.

LG self-lit OLED is the pinnacle of TV technology. All of the screen’s pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.

Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

Syncs with how you watch

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

Intelligence that’s bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

Insane realism with authentic charm

AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

Hear every detail of the soundscape

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.